GENT Skincare · Black Friday 2026 · 1 to 30 November · Meta ads

Black Friday ads.
Two buyers, one offer.

Black Friday starts early and runs all of November, finishing at the end of Cyber Monday, 30 November. The offer is 20% off sitewide, so the set drops from £45 to £36. There are two sets of ads: men buying for themselves, and partners buying for him as an early Christmas present. These are black-led so they look different from the green Christmas ads that take over on 1 December. Each frame comes as a 6-second looping motion version and a static.

The offer, worked through

20% off sitewide, from 1 November to the end of 30 November.
Set £45 → £36. Cleanser £13.99 → £11.19. Serum £18.99 → £15.19. Moisturiser £16.99 → £13.59.
Every price on every frame comes from one setting, so a change to the offer re-renders the whole set in a minute.

Who sees what

Men's ad set (buying for himself): concepts 1, 2 and 3.
Women's ad set (buying for him): concepts 4, 5 and 6, and the women's version of the carousel.
Both: concept 7, the Cyber Monday last-chance Story, from 28 to 30 November.

Then Christmas

On 1 December the Christmas ads take over at full price, running to the last posting date, 17 December.
Use the switch at the top to see that set.

Concept 1 · Men's · Set

The routine, for less.

The main self-purchase ad. A man who has been thinking about starting a routine now has a reason to start it this month. It leads on the set and the price drop.

Men'sStoryFeed 1:1

Headline: The GENT Set, Now £36
Primary text: Cleanser, serum, moisturiser. The full three-step routine, 20% off for Black Friday. £36, down from £45. Ends Cyber Monday.

Story: The routine, for less. Set £45 now £36 — StoryMP4 JPG

Feed square: The routine, for less — Feed 1:1MP4 JPG

Concept 2 · Men's · Carousel

20% off every step.

A five-card carousel showing each product's sale price, then the set as the better deal. This is also the only Black Friday ad that features the single products.

Men'sCarousel × 5

Headline (per card): 20% Off Every Step · Cleanser £11.19 · Serum £15.19 · Moisturiser £13.59 · The Full Set, £36
Primary text: Every step of the GENT routine is 20% off this Black Friday. Buy the one you need, or all three for £36.

Card 1: 20% off every step — Card 1MP4 JPG

Card 2: Cleanse, £13.99 now £11.19 — Card 2MP4 JPG

Card 3: Treat, £18.99 now £15.19 — Card 3MP4 JPG

Card 4: Moisturise, £16.99 now £13.59 — Card 4MP4 JPG

Card 5: The full set, £45 now £36 — Card 5MP4 JPG

Concept 3 · Men's · Review

The first routine that clicked.

A review from a man, about starting a routine himself. It's the reassurance a first-time buyer needs, with the offer underneath.

Men'sStory

Headline: Rated 5.0 · Now £36
Primary text: "This is the first skin routine that really clicked for me." The GENT Set is 20% off until Cyber Monday.

Story: Matt's review, first skin routine that really clicked — StoryMP4 JPG

Concept 4 · Women's · Set

His Christmas present, early.

This is where Black Friday meets Christmas. It gives the gift buyer a reason to buy in November rather than waiting: the same present, £9 cheaper, and one less thing on the list.

Women'sStoryFeed 1:1

Headline: His Christmas Present, £9 Off
Primary text: Get his Christmas present early and save £9. The GENT Set: a cleanser, serum and moisturiser he'll actually use. £36 until Cyber Monday.

Story: His Christmas present, early. Save £9 — StoryMP4 JPG

Feed square: His Christmas present, early — Feed 1:1MP4 JPG

Concept 5 · Women's · Review

A Christmas review, at a Black Friday price.

Brad's review is about getting the set as a Christmas present, which is exactly the outcome a gift buyer wants. The Christmas ads use the same quote, so it carries over from November into December.

Women'sFeed 1:1

Headline: The Gift He'll Actually Use · £36
Primary text: "My girlfriend got me this set for Christmas, never used a skincare routine before but I absolutely love it." 20% off the GENT Set until Cyber Monday.

Same check as the Christmas ads: confirm with GENT that Brad R. is a real customer with no connection to the business. His review appears twice in Klaviyo.

Square: Brad R. review with Black Friday price — Feed 1:1MP4 JPG

Concept 6 · Women's · List and carousel

Every box ticked.

The ticked Christmas list from the December ads, at the Black Friday price. There's also a women's opening card for the concept 2 carousel, so the gift buyer gets the same step-by-step cards with her own hook.

Women'sStoryCarousel card 1

Headline: Every Box Ticked · His Gift, 20% Off
Primary text: Cleanser, serum, moisturiser. Three steps, one present, nothing for him to work out. 20% off the GENT Set until Cyber Monday.

Story: Every box ticked, with a ticked list and £36 price — StoryMP4 JPG

Carousel card 1, women's: His gift, 20% off — Carousel card 1MP4 JPG

Card 2: Cleanse, shared with concept 2 — Card 2 (shared)MP4 JPG

Card 3: Treat, shared with concept 2 — Card 3 (shared)MP4 JPG

Card 4: Moisturise, shared with concept 2 — Card 4 (shared)MP4 JPG

Card 5: The full set, shared with concept 2 — Card 5 (shared)MP4 JPG

Concept 7 · Both · Last chance

Ends Monday. Ends tonight.

The Cyber Monday push, in two versions. Run "Ends Monday" on 28 and 29 November and "Ends tonight" on 30 November only, to both audiences and to retargeting. Switch both off at midnight on the 30th.

Men'sWomen'sRetargetingStory

Headlines: 20% Off Ends Monday · 20% Off Ends Tonight
Primary text: Last chance. The GENT Set is £36 until midnight on Cyber Monday, then it goes back to £45.

Story: 20% off ends Monday — 28 and 29 NovMP4 JPG

Story: 20% off ends tonight, Cyber Monday 30 Nov — 30 Nov onlyMP4 JPG

GENT Skincare · Christmas 2026 · Meta ads

Christmas ads.
Seven concepts, twenty frames.

The gift set leads five of the seven concepts. Two cover single products for stocking fillers. Every frame comes in the size it would run at: Stories at 1080 × 1920, carousel and feed cards at 1080 × 1080. Each one comes as a 6-second looping motion version (MP4, ready for Stories and carousel video cards) and a static. These run from 1 December to the last posting date, 17 December, at full price.

How they're made

The products are the real photography, cut out and placed into each scene. The AI never draws a bottle, so the GENT label is always spelled correctly.
The Christmas scenes are AI-generated (OpenAI): a mantel, a tree-lit living room, a frosted bathroom, a green velvet studio and a wrapping table.
All type is set in code in the brand faces and colours. Any line can be changed and re-rendered in seconds.

What's real

Prices checked live: Set £45, Cleanser £13.99, Serum £18.99, Moisturiser £16.99. £49.97 bought separately.
5.0 from 18 reviews on the set, from the store's own review data.
Product claims are the benefit lines already on each product page.
Both quoted reviews are published, verbatim.

Who sees what

Women's ad set (buying for him): concepts 1, 2, Every Box Ticked, the Zoe review, 7.
Men's ad set (buying for himself): Your List, the Brad review, 5, 6.
Retargeting: 2 and 7, closer to the deadline.

Concept 1 · Gift set

A gift he'll actually use.

The main gift-buyer message. It answers the obvious worry about buying skincare for a man: will he use it? The tree-lit scene puts it in a Christmas setting without tinsel or red.

Women'sStoryFeed 1:1

Headline: The Gift He'll Actually Use
Primary text: Cleanser, serum, moisturiser. Three steps he'll use every morning, long after Christmas. Rated 5.0 from 18 reviews. £45 with free UK delivery.

Story: GENT set by a lit Christmas tree, headline A gift he'll actually use — StoryMP4 JPG

Feed square: the same set and headline — Feed 1:1MP4 JPG

Concept 2 · Gift set

Unwrap the routine.

A five-card carousel that unwraps the set step by step, then ends on the price and the saving. Swiping through the routine is the product demo.

Women'sRetargetingCarousel × 5

Headline (per card): Unwrap the Routine · 1 Cleanse · 2 Treat · 3 Moisturise · The Set, £45
Primary text: Swipe through the GENT Set. A cleanser, a serum and a moisturiser, in the order he uses them. £49.97 bought separately, £45 as a set.

Card 1: Unwrap the routine — Card 1MP4 JPG

Card 4: Step 3 Moisturise — Card 4MP4 JPG

Concept 3 · Gift set

Every box ticked.

The numbered routine becomes a ticked-off Christmas list. Two versions: the Story is for the gift buyer, and the square is the men's version that asks him to add it to his own list.

Women's: StoryMen's: square

Women's headline: Every Box Ticked
Women's primary text: Stuck on what to get him? Three steps, one set, nothing for him to work out. The GENT Set, £45.
Men's headline: Put It On Your List
Men's primary text: Three products. Not thirty. Add the GENT Set to your Christmas list and send the link to whoever's asking.

Story: Every box ticked, with a ticked list of the three products — Story · women'sMP4 JPG

Square: Put it on your list — Feed 1:1 · men'sMP4 JPG

Concept 4 · Gift set

Real reviews, about Christmas.

Review ads have produced most of this account's carts. Brad's review is about getting the set as a Christmas present, so it speaks to men and reassures buyers. Zoe's is from someone who gave it.

Men's: StoryWomen's: square

Headline: Rated 5.0 · 18 Reviews
Primary text: "My girlfriend got me this set for Christmas, never used a skincare routine before but I absolutely love it." The GENT Set, £45.

Check before running: Brad R.'s review appears twice in Klaviyo (once as "Brad") with almost identical text. Confirm with GENT that both reviewers are real customers who are not connected to the business.

Story: Brad R. review about receiving the set for Christmas — Story · Brad R.MP4 JPG

Square: Zoe review about giving the set — Feed 1:1 · ZoeMP4 JPG

Concept 5 · Single products

Stocking fillers from £13.99.

For people who want something smaller. A card for each product with its price, then a last card that offers all three as the set.

Men'sBroadCarousel × 5

Headline: Stocking Fillers From £13.99
Primary text: Any step of the GENT routine makes a stocking filler. Cleanser £13.99, moisturiser £16.99, serum £18.99. Or all three for £45.

Card 1: Stocking fillers from £13.99 — Card 1MP4 JPG

Card 4: Moisturiser £16.99 — Card 4MP4 JPG

Concept 6 · Single products

One step, one story.

A Story for each product, each with its own angle: the cleanser as a stocking filler, the serum as the step most men skip, and the moisturiser for winter skin, which suits a ceramide moisturiser.

Men'sStory × 3

Headlines: One For The Stocking · The Step Most Men Skip · Winter Skin, Handled
Primary text (serum): Step 2 of the GENT routine. Helps reduce blemishes and breakouts, and calms redness. £18.99.

Story: Cleanser, One for the stocking — CleanserMP4 JPG

Story: Serum, The step most men skip — SerumMP4 JPG

Story: Moisturiser, Winter skin, handled — MoisturiserMP4 JPG

Concept 7 · Gift set

Last orders.

A deadline Story for the final days before the last posting date, mainly for retargeting. Run it from about 12 December.

RetargetingWomen'sStory

Headline: Order by 17 December
Primary text: Last posting date for Christmas is 17 December. Order the GENT Set by then for UK delivery before Christmas.

Story: Order by 17 Dec for UK delivery before Christmas — StoryMP4 JPG